Twitter Business Guide How To create and use hashtags

In this trick we will teach you how to promote your brand in Twitter. One of the most effective way to promote your brand in twitter is to use # Tag. Including a hashtag gives your Tweet context and allows people to easily follow topics that they’re interested in. (To create and use hashtags on Twitter)

About Twitter: (To create and use hashtags on Twitter)

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface or its mobile-device application software (“app”), though the service could also be accessed via SMS before April 2020. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world. Tweets were originally restricted to 140 characters, but was doubled to 280 for non-CJK languages in November 2017. Audio and video tweets remain limited to 140 seconds for most accounts.

It’s important you know how to use hashtags to best serve your brand and marketing objectives on Twitter, so we’ve got tips and examples below.

What is a hashtag? (To create and use hashtags on Twitter)

On Twitter, adding a “#” to the beginning of an unbroken word or phrase creates a hashtag. When you use a hashtag in a Tweet, it becomes linked to all of the other Tweets that include it.

Including a hashtag gives your Tweet context and allows people to easily follow topics that they’re interested in.

How to choose a Twitter hashtag?

Choose a word or phrase that is relevant to your brand or the message you’re trying to convey. Put yourself in your audience’s shoes – is it immediately clear from the hashtag what your brand is talking about?

How to make your Tweet become more discoverable? (To create and use hashtags on Twitter)

Click the Explore tab and make sure the same hashtag hasn’t been used recently in a very different context that might be confusing for your followers. The Explore tab can also help you find trending topics and hashtags that are a natural fit for your brand and your message. Using a trending hashtag will help your Tweet become more discoverable.

Connect with what’s happening: (To create and use hashtags on Twitter)
Twitter is what’s happening and where cultural conversations play out. People buy from the brands they feel are culturally relevant – 25% of a consumer’s purchase decision is influenced by a brand’s involvement in culture.1

Your audience is already here taking part in cultural conversations, so they’re receptive and engaged. Using hashtags linked to these conversations and events increases the chance someone interested in the event will engage with your Tweet and discover your business.